This is a pretty good article with texting examples from some top schools:
Eden Prairie defensive lineman prospect Willie Mobley receives 50 to 80 text messages from college recruiters every day. Here are examples of some he received recently:
From Minnesota: "We stand together. No surrender, no retreat. We battle to the end. This is Golden Gopher law."
From Ohio State: "It takes a lot of pieces to pursue a national title."
From Florida: "Work hard today. Work as hard in the classroom as you work in the weight room."
From Arizona: "It's 80 and beautiful in Tucson today. How is the weather in Minnesota?"