Ohio Stadium’s South End Zone Gets a Fancy Upgrade for 2026

Columbus, OH – June 5, 2025

Buckle up, Buckeye fans! Ohio Stadium, our beloved “Horseshoe,” is about to get a major glow-up with brand-new South End Zone premium seating rolling out for the 2026 football season. This isn’t just about adding some cushy seats—it’s about taking the gameday experience to a whole new level while keeping the heart and soul of Ohio State football front and center.

The Ohio State Athletics crew dropped the news about this exciting project, and let’s just say it’s got fans buzzing. The new premium seating in the South End Zone is all about giving Buckeye Nation a chance to cheer in style, blending top-notch comfort with that unbeatable Ohio Stadium vibe we all live for. Whether you’re a die-hard fan or someone looking to impress clients with a next-level gameday setup, this is big news.

What’s the Big Deal About These Seats?

So, what’s in store for these fancy new seats? The South End Zone premium section is set to deliver an experience that’s equal parts luxury and Scarlet-and-Gray passion. While the full details are still being hashed out, here’s what we’re hearing so far:

• Killer Views: These seats are designed to put you right in the heart of the action, with perfect sightlines for every bone-crunching tackle, jaw-dropping touchdown, and, of course, the goosebump-inducing Script Ohio.
• Swanky Lounges: Picture this: private lounges where you can grab some top-tier food, sip a cold drink, and chill in a climate-controlled space when you need a break from the Ohio weather. It’s like tailgating, but with a VIP twist.
• Comfy Perks: Think wider, cushioned seats (because who doesn’t love a little extra wiggle room?), in-seat food and drink service, and exclusive spots to mingle with other fans or business folks.
• More Than Just Football: Some of these premium packages might even hook you up with access to non-football events at Ohio Stadium, like concerts or other big university shindigs, making your season tickets a year-round win.

This move puts Ohio State right in line with other big-time college football programs that are stepping up their game with premium seating. With The Horseshoe’s massive fanbase and sold-out crowds, it’s no surprise Ohio State is jumping on this trend to give fans something extra special.

Shuffling Things Around at The Horseshoe

Adding these premium seats means shaking things up a bit in Ohio Stadium. One big change? The Ohio State University Marching Band—“The Best Damn Band in the Land”—will need to find a new spot since they’ve traditionally called the South End Zone home. Don’t worry, though—Athletics has made it crystal clear they’re not messing with the band’s magic. Script Ohio, the ramp entrance, all those iconic moments? They’re staying put. The details on where the band will relocate are still under wraps, but rest assured, they’ll keep bringing the heat to every game.

This project is all about keeping Ohio Stadium as one of the top spots in college football. With over 102,000 seats, The Horseshoe is already a giant, and these upgrades are about making sure it stays the ultimate place to catch a game.

What’s in It for Buckeye Nation?

Let’s talk dollars and sense (see what I did there?). These new seat packages are expected to bring in big bucks for Ohio State Athletics, which means more support for football, other sports, scholarships, and state-of-the-art facilities. The premium seats will likely come with a higher price tag, perfect for corporations, big donors, or fans who want to splurge on a bucket-list experience. But don’t sweat it if you’re a regular fan—Athletics says they’re keeping plenty of general admission seats so everyone can still get in on the action without breaking the bank. It’s all about balance, keeping The Horseshoe a place for every Buckeye fan, from the student section to the high rollers.

Get Ready for 2026

The folks at Ohio State are already hard at work getting these premium seats ready for the 2026 season. Construction’s underway, and while we don’t have pricing or ticket details just yet, you’ll want to keep your eyes peeled. With Ohio State games always in high demand, these premium spots are probably going to go fast. If you’re curious, hit up ohiostatebuckeyes.com or reach out to the athletics department to stay in the loop.

As we gear up for 2026, the South End Zone premium seating is shaping up to be a game-changer for The Horseshoe. It’s that perfect mix of old-school Buckeye tradition—think “Sweet Caroline” singalongs and “O-H-I-O” chants—with modern comforts. Whether you’re in the new seats or rocking the classic bleachers, Buckeye Nation’s roar will be louder than ever. So, grab your scarlet and gray gear and get ready for some unforgettable moments at Ohio Stadium!

Stay up to date on South End Zone happenings or get involved by visiting ohiostatebuckeyes.com or following Ohio State Athletics on social media. Go Bucks!